Director, ING Direct Transition For Scotiabank
Carolyn Saunders is the Director, ING Direct Transition for Scotiabank. Scotiabank acquired ING Direct in Canada in 2012, the largest acquisition in the bank’s history, and Carolyn is responsible for the oversight of the transition including marketing, branding, product and channel strategies.
Previously, Carolyn has held roles as Director and Head of Brand & Media for Scotiabank with management of the brand and creative platform in Canada and as Director Marketing Online Brokerage, leading the launch of the new Scotia iTRADE brand and the consolidation of the bank’s 3 direct investing businesses. Prior to joining Scotiabank, Carolyn worked for several years with E*TRADE Canada where she was Director Strategy & Business Development following positions in Marketing and Product Management. She has also previously held positions with TD Bank.